From TikTok to Parliament
From TikTok to Parliament: A Young Founder Shakes the System for Women
Published By On The House
Nutritionist
From TikTok to Parliament: A Young Founder Shakes the System for Women
Last week, I walked into Parliament House—not as a lobbyist, politician, or bureaucrat—but as a founder who stitched a TikTok.
In the video, I responded to Independent Senator David Pocock’s callout on something I couldn’t believe needed saying: period products are not a lifestyle choice.
But according to the draft NDIS classification list, that’s exactly how they’d been labelled—lumped in with discretionary items like vapes, gambling and sports tickets. As if managing your period is optional.
Senator Pocock raised this in the Senate. Officials confirmed: yes, period products had been wrongly classified in the draft.
So when I stitched his video, I presented my solution to period poverty in Australia. A solution that does NOT require Government funding, or, community donations. Within days, Pocock's office invited me to Canberra to talk about On the House Group.
He listened. He loved it. And he’s backing it.
Here’s what we’re doing:
We’re launching smart digital dispensers that will provide free, organic, biodegradable period products in public bathrooms across Australia. No cost to the venue. No cost to the user. Funded entirely by advertising.
Because here’s what we know: 2 in 3 women in Australia struggle to afford period products. Over 20 billion pads and tampons end up in landfill every year. And, misclassifying menstrual care as a “lifestyle choice” holds back progress, funding, and access
Our goal is to:
Install 1,500 dispensers in venues nationwideDistribute over 5 million free period products in the next 3 yearsShift the conversation around period care—from stigma to essential health infrastructure
We’re not asking for applause. We’re asking for accuracy, access, and action.
Because when policy gets it wrong, it isn’t just offensive—it’s dangerous. It creates blind spots in public health and leaves millions of women and people who menstruate behind.
This trip to Parliament was a reminder that change is possible—and sometimes, it starts with a 30-second TikTok.
Thanks to Senator David Pocock and his team for not just recognising the issue, but committing to fix it.
This isn’t about politics. This is about progress. Let’s correct the classification. Let’s rewrite the system. And most of all—let’s stop treating period products like a personal indulgence.
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